The Power Hour™ is building a global movement to bring people together for one hour of physical activity while creating meaningful impact for youth and communities around the world.
Launching from New York City during NY AdWeek on Monday, October 5, 2026, we begin the one-year countdown to our inaugural Guinness World Record attempt, targeted for October 5, 2027.
Targeting October 5, 2027, The Power Hour™ will call on people around the world to dedicate one hour to physical movement.
Walk. Run. Cycle. Swim. Train. Dance. Practice yoga. Play your favorite sport.
How you move is up to you. What matters is that we move together.
Through connected fitness technology, wearables and participating platforms, our goal is to bring together and measure a global community moving simultaneously, creating an opportunity to pursue a Guinness World Record while turning movement into meaningful impact.
And importantly: participation is FREE.
New York City • NY AdWeek
The official public launch and the start of the one-year countdown, with a private launch activation hosted from TikTok Headquarters in NYC.
Athletes • Brands • Businesses • Fitness Communities • Schools & Universities • Health & Wellness Leaders • Creators • Employees • Communities
Monthly activations will be announced here as they are confirmed.
New York City • NY AdWeek
Target date: Tuesday, October 5, 2027. One hour of physical movement. One global community. One Guinness World Record attempt.
The Power Play Impact Fund (PPIF) is the charitable heart of The Power Hour™.
The movement is designed not only to inspire physical activity, but to raise awareness and funds that can be pledged to youth and community initiatives across four interconnected pillars:
Access to sport, recreation and active living.
Resilience, mentorship, belonging and mental wellbeing.
Education, healthy habits and access to nutritious food.
Financial literacy, education and tools that help young people and families build stronger futures.
LOHAS is the official fiscal sponsor administrator of the Power Play Impact Fund.
Partners will be announced here as they are confirmed.
Companies can help build the movement through:
Employee Wellness • Customer Engagement • Technology • Community Activation • Athlete Partnerships • Fundraising • Content & Storytelling • Corporate Giving
By partnering with The Power Hour™ and the Power Play Impact Fund you are supporting a movement to:
Fund life-changing programs for underserved communities and aspiring athletes + Olympians.
Support initiatives that inspire physical, mental, nutritional and financial wellness.
Be part of a high-profile movement with global reach.
globally lacks access to structured physical activity
youth worldwide were overweight or obese in 2022
costs economies billions annually in healthcare expenses
